Ignite (Branding)

Formally called, Reid's Gift, Inc., this non-profit founded in 2013 in memory of Reid Brian Thompson (1996-2007), a bright, talented, loving young man with autism rebranded their name as Ignite. Ignite works with teens and adults with developmental disabilities and offers a variety of programs for individuals seeking an inclusive and meaningful life. Due to the new name and new strategic direction, Ignite was in need of a new branding strategy which included, brand mark (logo), and brand guidelines.