ABN (Formally known as African Bridge Network)
Originally known as the African Bridge Network, ABN is a nonprofit dedicated to empowering skilled immigrants by helping them navigate the U.S. job market and build professional networks for career advancement. As ABN’s mission grew beyond Africa, it became clear that a rebrand was essential to reflect its expanded global reach and evolving impact.
Partnering closely with ABN, our team completely reimagined their visual identity, designing a new brand mark that embodies both their international scope and commitment to supporting immigrant professionals. The redesigned logo not only reflects the organization’s broadened focus but also reinforces its core mission of fostering economic empowerment through professional connections.
In addition to the logo, we developed a full suite of branded materials, including dynamic social media graphics and customizable print flyer templates. These assets are designed to help ABN communicate its mission effectively across diverse regions and platforms, engaging both new audiences and existing supporters.
The rebrand has provided ABN with a unified, professional identity that strengthens its credibility and visibility. This refreshed image enables ABN to forge stronger connections with immigrants, employers, and community partners across the globe, positioning them as a leading force in immigrant career development.
