Community Extensions Program (Rebranding)
Through a design thinking process it was determined CEP needed a redesign of their logo and an increased brand awareness through higher numbers of participation and community activism over social media. During 2020, the nonprofit decided to shift gears into a scholarship based organization for impoverished, disadvantaged, and underserved people in Tucson, AZ.
With CEP’s revamp with a newly created mission around scholarship, they needed a refresh on their branding and brand mark as well as newly branded visual communication (brochures, pamphlets, and social media). The goal was to create a strong, recognizable branding system that highlights this organization’s mission and philanthropy as well as to attract prospective donors, volunteers, and participants.
Redesign from their existing logo to a stronger more versatile mark.
