Bikerfest MKE

Bikerfest MKE, a non-profit organization committed to fostering inclusivity and diversity in the motorcycle industry, sought to develop a unique brand identity that would distinguish its mission from its annual festival roots. Initially launched as a community-driven event in Milwaukee, Wisconsin, the organization has grown into a resource hub offering educational programs, mentorship for novice riders, riding gear, simulated riding experiences, and training materials.

Our design team was tasked with creating a fresh brand mark that maintained alignment with Bikerfest MKE’s event logo while establishing a distinct visual identity for the non-profit's ongoing work. The new brand mark encapsulates the spirit of unity and empowerment at the heart of the organization’s mission, while reinforcing its dedication to building a supportive, diverse motorcycle community.

In addition to the brand mark, we developed a comprehensive social media strategy, complete with custom-designed assets, to ensure the organization could effectively communicate its message and reach new audiences. From awareness campaigns to event promotions, these digital assets were crafted to inspire engagement and further the organization’s visibility in a competitive industry.

To further amplify the new identity, we created a suite of brand products designed to spread awareness and foster a sense of community. These materials not only support Bikerfest MKE’s mission but also help promote its values of inclusivity, education, and mentorship to a broader audience.

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