Georgia Rivers

Georgia Rivers, a nonprofit organization dedicated to ensuring the safety and accessibility of Georgia’s rivers for swimming, fishing, and recreation, recognized the need for a refreshed identity as part of their evolving mission. Formerly known as Georgia Rivers Network, the organization sought a new name and logo that better aligned with their vision for the future—one that would resonate with a broader audience and create a unified, consistent presence across all communication channels.

Our team was brought in to craft a revised logo that would reflect the organization's core mission: protecting the state’s rivers while ensuring that they remain accessible and safe for all members of the community. In addition to the new logo, we developed a comprehensive brand design system to ensure consistency across Georgia Rivers' digital and print materials. This included color palettes, typography, and visual elements that conveyed their values of environmental stewardship, inclusivity, and community engagement.