Social Justice School

For this project, a Washington, DC middle school called the Social Justice School needed help to promote the school to the community and to parents. The school opened it doors in fall 2020 in the height of the COVID pandemic. Due to the unforeseen effects of the pandemic, the school was not able to conduct in person and distribution of print based promotion. The school needed a strategy for reaching prospective students and their parents. It was determine through design thinking that social media was the most effective way to build more awareness of the school. Therefore a cohesive visual brand was established as well as, a competitive visual marketing strategy.