Through a design thinking approach, we identified social media as the most effective platform to build awareness and engagement. Our team developed a cohesive visual brand that reflected the school’s commitment to social justice, inclusivity, and community. We also crafted a targeted visual marketing strategy to ensure the school stood out in a competitive educational landscape and clearly communicated its unique mission.
The result was a strong, recognizable brand identity coupled with a social media strategy that allowed The Social Justice School to connect with families, build an online presence, and promote its values despite the challenges posed by the pandemic.
