Fresh Check Day is a program under the non-profit organization called the Jordan Porco Foundation. Fresh Check Day was created as a mental health promotion and suicide prevention event for colleges. The program features peer-centered interactive booths, an uplifting and festive social atmosphere, and prize and giveaway incentives. It provides an interactive opportunity for students to engage with various mental health resources, learn about coping strategies, and participate in activities promoting emotional well-being. Fresh Check Day aims to reduce stigma surrounding mental health issues and encourage students to prioritize their mental wellness.
Consultation and a design audit was conducted regarding the organization's current branding and desired branding objectives, primarily focusing on a redesign of the Fresh Check Day logo and suggestions for social media messaging. Branding guidelines were developed as a resource for the program’s future visual communication.
